How it works

DealOwl tracks the price of thousands of products at several retailers, every day. We keep the history to answer one simple question: is this discount real?

What each badge means

• 🏆 Lowest price The product is at the lowest price we've recorded in the last 90 days, across all retailers.
• X% below average The price is at least 10% below the period average.
• Discount not confirmed The retailer advertises a big discount, but the price is the same as the average of recent weeks. We hide the “% OFF” in those cases.

We only show badges when there is enough history (a few days of tracking). Before that, we say we've only just started tracking the product, rather than guess.

How we group listings

Listings from different retailers are treated as the same product when they share the same barcode (EAN) or the same brand, model and variant. Different capacities, voltages, bundles and accessories are never mixed.

How we make money

Links to retailers are affiliate links: if you buy after clicking, we may earn a commission from the retailer. You pay nothing extra, and the commission doesn't change the order or the badges: the lowest price always comes first.

Prices change

Prices are those seen at the last check and can change at any time. Check the price on the retailer's page before you complete your purchase.